Zach’s Garage case study (price optimization)

Zach's Garage (price optimization)

Zach (once a musician) opens a garage where bands can perform and fans can enjoy the music (for free) as a community service. Zach soon see the folly of his plan and now needs to find a price point that is affordable, but covers his costs of his performance space.  This case asks the student to consider attendance levels and break-even price levels.

Managerially complex
30%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex
30%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to jungle with more than one marketing model.

Recent
80%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.