Resource allocation

Enginius calibrates effort-to-impact response functions based on simple managerial estimates, and then helps optimize resource sizing and resource allocations across segments, products, advertising channels, etc., in order to maximize profit under various constraints.

Try it!

Test resource allocation on a sample data set and see for yourself

Key features

Powerful visualization

Enginius helps you easily visualize how efforts, impact, costs and profit evolve hand in hand, and where the optimal investment in allocation is. The charts also display the results of the current allocation, and the optimal solutions that can be achieved.

Optimization under constraint

Cannot allocate more than a fixed amount? Need to spend at least some effort in a specific category even if such investment is financially suboptimal? No problem. You can easily setup both local and global, upper or lower constraints on your allocation efforts.

Sensitivity analysis

Sensitivity analysis is a powerful visualization tool that helps you determine the maximum results obtainable at various levels of investments. It is also useful to determine the extent of the “flat maximum” region, where additional investments bring about the same revenue as they cost.

Case studies