Enginius has everything you need to generate automated marketing analytics report and powerful business insights. All that with the convenience of a 100% online, easy-to-use user interface. For instance, you can create a 40-page segmentation report with just one click.
Not every company can afford data scientists, but every company needs to understand its market, its customers, and its competitive positioning. With its simple user interface free of statistical jargon, a non-specialist can generate insights with a few clicks of a button.
Offer unique insights to your clients. Generate a survey, collect data, analyze the data in Enginius, and generate a rich report in a matter of minutes. The reports can even be automatically customized with your logo and color palette.
Why mobilize a senior consultant or an expensive data scientist when a junior associate can automate most of the repetitive analyses and reports with minimal training?
Enginius includes many powerful marketing analytic models, all in one place:
– Segmentation and clustering
– Positioning maps
– Conjoint analysis
– Sentiment analysis and text analytics
– Predictive modeling, linear and nonlinear regressions
– Social network analysis
– Resource allocation and optimization
– Customer lifetime value predictions
– Price optimization
– Bass forecasting for new product launches
– GE McKinsey matrix for strategic priority mapping
Enginius is a 100% online, user-friendly, powerful marketing analytic software that lets you generate complete marketing analytic reports out-of-the-box.
Unlike technical statistical software (SPSS, SAS) or programming languages (R, Python), Enginius has been designed to let you focus on the business problems and on its communication, not on the software.
Each marketing model comes with a full tutorial in pdf format and example data set that you can run to get familiar with the model requirements. Each tutorial is directly available from the Enginius dashboard.
Create a template directly from the dashboard for the model you wish to use. Answer a few questions, and voilà! You can even fill the template with random data or export it in Excel to import it again later.
Please note that templates are not available in demo licenses.
Want to run a conjoint analysis? A positioning study? Use our survey tool, specify the brands and the attributes, and Enginius will take care of the rest. You can create a survey, collect data, and load the data directly into the Enginius platform, ready to be analyzed. From the survey design to the data analysis, no further human manipulation or data preparation is required.
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