Enginius includes many powerful marketing analytic models, all in one place:
– Segmentation and clustering
– Positioning maps
– Conjoint analysis
– Sentiment analysis and text analytics
– Predictive modeling, linear and nonlinear regressions
– Social network analysis
– Resource allocation and optimization
– Customer lifetime value predictions
– Price optimization
– Bass forecasting for new product launches
– GE McKinsey matrix for strategic priority mapping
Enginius is a 100% online, user-friendly, powerful marketing analytic software that lets you generate complete marketing analytic reports out-of-the-box.
Unlike technical statistical software (SPSS, SAS) or programming languages (R, Python), Enginius has been designed to let you focus on the business problems and on its communication, not on the software.
Please note that templates are not available in demo licenses.