Price optimization

Based on the well-known Gabor-Granger pricing method, Enginius plugs simple willingness-to-pay survey data into an optimization algorithm, and suggests price levels that will optimize sales, revenues, or profits. Fixed and marginal costs are taken into account.

Try it!

Test price optimization on a sample data set and see for yourself

Key features

Built-in cost structure

The Gabor-Granger model allows you to identify the price level that will maximize revenue. By specifying market size, fixed costs and marginal costs, you can also identify the price levels that will maximize gross or net margins.

Price-point table

$183.17 might be the optimal price suggested by the software, but no company is going to price its product at $183.17, right? Enginius will automatically identify rounded prices around the optimal solution, and rerun the simulations at these more realistic price levels, to provide more accurate and realistic predictions.

Case studies


FLIP ( was incorporated with a vision of becoming India’s largest e-training and certification organization in the banking and financial services (BFS) industry.  Targeting such training and certification is critical to

Pacific Brands

Pacific Brand Limited (an Australian lingerie manufacturer) is facing a new “normal” of a slow, extended period of economic recovery.  Having just launched two new higher-end products, management is seeing a trend of trading down from department

Forte hotel

Forte hotel uses the Conjoint and Segmentation models to analyze customers’ preferences across a number of attributes under consideration during hotel design.  This case requires the evaluation and analysis of various bundles of attributes to


The ISBM is a non-profit global network of researchers and practitioners headquartered at Pennsylvania State University, largely supported by corporate membership fees. ISBM membership renewal was under pressure in 2008 due the economic downturn, the

ConneCtor PDA (Segmentation)

The case presents a standard segmentation and targeting challenge facing Netlink in the early days of the smart phone market.  Students are asked to explore the essential elements of a segmentation study and the challenges faced in analyzing data

Kirin Beer

Kirin is a robust case involving multiple models.  Kirin (a Japanese beer producer) is faced with expanding US sales where a competitor (Sapporo) outsells them.  Kirin is contemplating introducing new products to boost sales but must determine 1)

Dürr Environmental

In early 2007, Dürr Environmental Controls, a German conglomerate with capabilities in this arena and extensive industrial operations in the US, was considering entering the US with one or more offerings.  A variety of features and capabilities are