This is one of two cases involving the ConneCtor Personal Digital Assistant (PDA) in the early days of the smart phone market. Students are asked to evaluate the market perceptions of various hand held devices and determine which attributes are most critical to users in various segments and evaluate if Netlink should consider changes to the planned features of the prototype model.
A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.
A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.
Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.