Welcome – Enginius

Marketing Analytics Made Easy...

You are a business user

Analyze your data from a simple-to-use online interface and see how easy it is to generate insightful marketing analytic reports with a single click

You are an instructor

See how easy it is to integrate marketing analytic software and case studies in your course, whether it is for just one session, or for an entire semester.

You are a student

Enginius is a Web-based, super user-friendly marketing analytic software, that you can even use with your own data or for class projects.

Why Enginius?

All the most powerful marketing models in one place

Segmentation, conjoint analysis, positioning maps, predictive modeling, text analytics, social network analysis… Whatever your needs are, Enginius has it all in one place.

You can run a conjoint analysis, segment the customer preferences, and map the competition, all from a single, convenient, and easy-to-use user interface.

No statistical jargon, just business insight

With Enginius, we have worked very hard to make the output clear, concise, and full of business insight. No statistical jargon or technical mumbo-jumbo.

And if one part of the analysis is a bit more involved, all the required explanations are right there in the report.

Report in any format

The reports can be viewed in a browser, or generated in various formats such as PowerPoint presentations, Excel spreadsheets, Word or PDF documents, or text files ready to be downloaded.

Plus, the reports can also be customized with your brand logo and color… automatically.

Available on any device

Enginius is available on any device, at any time… PC, Mac, iPad, tablet, even on a smart phone if you want. There is no installation required, and the software is always up-to-date.

Your book and software open up a marketing toolkit so that students can learn information-based marketing the old-fashioned way: by building practical models.

You have developed a wonderful pedagogical text and software package that provide my students with the opportunity to get hands-on experience with a variety of quantitative tools.

I think you’ve put together a great product for teaching marketing. Based on my interactions with students over the years, I know that there is a big need for user-friendly software that enables firms to apply all of these models.