Telepresence case study (bass)

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Forecasting Adoption of Telepresence Robot Technology (bass forecasting)

In 2016, Microsoft explores the possible entry into the remote telepresence robot market. Using the Bass forecasting model, students must develop a 10 year forecast for robotic telepresence penetration in the US market based on a scenario that they develop (pessimistic, optimistic, etc. scenario for adoption). Using these forecasts, the student must then make recommendations to Microsoft for a strategy to pursue.

Managerially complex
80%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex
20%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent
90%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

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  • You can purchase each case study individually, or as part of a package.
  • Each case study contains a data set, a case problem (pdf), and a case solution (pdf). The pdf files available on the main case study page linked above. Lookout for these links:
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Ford Hybrid Cars case study (bass forecasting)

Ford Hybrid Cars (bass forecasting)

Set in the early years of the hybrid car introduction to the mass market, Ford must develop a sales forecast for its new line of hybrids to determine factory resources. Using the Bass forecasting model, Ford must determine how hybrid market share will increase in the existing gasoline powered market.

Managerially complex
80%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex
60%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent
40%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

  • Registered instructors can freely evaluate all Enginius case studies. Register here.
  • You can purchase each case study individually, or as part of a package.
  • Each case study contains a data set, a case problem (pdf), and a case solution (pdf). The pdf files available on the main case study page linked above. Lookout for these links:
case_study_link