{"id":3640,"date":"2024-10-10T19:34:37","date_gmt":"2024-10-10T19:34:37","guid":{"rendered":"https:\/\/www.enginius.biz\/index.php\/models\/segmentation-2\/"},"modified":"2024-10-14T18:40:50","modified_gmt":"2024-10-14T18:40:50","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/www.enginius.biz\/index.php\/business\/models\/segmentation\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3640\" class=\"elementor elementor-3640\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-520fab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"520fab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-182dae02\" data-id=\"182dae02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded561d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ded561d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70dd71c\" data-id=\"70dd71c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ed26e elementor-widget elementor-widget-image\" data-id=\"a5ed26e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"400\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2019\/05\/placeit_segmentation_overview-370x400.png\" class=\"attachment-full size-full wp-image-3227\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2019\/05\/placeit_segmentation_overview-370x400.png 370w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2019\/05\/placeit_segmentation_overview-370x400-278x300.png 278w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a5fe9e\" data-id=\"9a5fe9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-983f4e5 elementor-widget elementor-widget-heading\" data-id=\"983f4e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f10185 dark-para elementor-widget elementor-widget-text-editor\" data-id=\"2f10185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentation helps firms to segment customers in a market. Enginius classifies customers into homogeneous groups such that each segment shares enough characteristics in common to make it viable for the firm to design specific offerings or products for selected segments. Enginius can segment customers based on past behavior, responses to surveys, etc., to identify groups of customers with specific needs, profiles or preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a285bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a285bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0954790\" data-id=\"0954790\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3f4a52 elementor-widget elementor-widget-heading\" data-id=\"e3f4a52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you put in...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582d991 elementor-widget elementor-widget-text-editor\" data-id=\"582d991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Customers&#8217; importance ratings for each measure of value for offerings in a product class<\/li><li>Customer descriptors (demographic or firmographic variables)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c14d1ed\" data-id=\"c14d1ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c460ce elementor-widget elementor-widget-heading\" data-id=\"9c460ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you get out...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894117b elementor-widget elementor-widget-text-editor\" data-id=\"894117b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Number, size, and profile of needs-based market segments<\/li><li>Identification of factors that differentiate segments, both in terms of needs and descriptors<\/li><li>Classification tool to allocate any potential customer to a segment based on customer descriptors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daa0e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa0e91\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d705ed\" data-id=\"1d705ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9274e8 heading elementor-widget elementor-widget-heading\" data-id=\"a9274e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ca77a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca77a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac2ab02\" data-id=\"ac2ab02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d902b4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1d902b4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"388\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_1.jpg\" class=\"attachment-large size-large wp-image-1868\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_1.jpg 388w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_1-300x232.jpg 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_1-260x200.jpg 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-730f99a\" data-id=\"730f99a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc7ef43 elementor-widget elementor-widget-heading\" data-id=\"bc7ef43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Powerful visualization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45eb4dd elementor-widget elementor-widget-text-editor\" data-id=\"45eb4dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The segmentation model has many features to help you better visualize your data, such as colorized dendrograms, screeplots, visual segment description, segmentation space, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-156acd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"156acd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9450a06\" data-id=\"9450a06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b5f62 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"92b5f62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"426\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_2.jpg\" class=\"attachment-large size-large wp-image-1869\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_2.jpg 426w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_2-300x211.jpg 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_2-260x183.jpg 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-344db72\" data-id=\"344db72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1662b5 elementor-widget elementor-widget-heading\" data-id=\"c1662b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatic segment selection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329bf1b elementor-widget elementor-widget-text-editor\" data-id=\"329bf1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selecting the right number of segments to summarize your data is as much an art as it is a science: it needs to be managerially relevant; it ideally should lead to targetable segments with clear discriminating descriptors; and the segment solution needs to be statistically sound. As a first step, Enginius can analyze the dendrogram and suggest a segment solution automatically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6469ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6469ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5921a5\" data-id=\"e5921a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-804db8c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"804db8c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_3.jpg\" class=\"attachment-large size-large wp-image-1865\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_3.jpg 359w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_3-300x251.jpg 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_3-239x200.jpg 239w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df064f7\" data-id=\"df064f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79aa57c elementor-widget elementor-widget-heading\" data-id=\"79aa57c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Built-in data transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ae626 elementor-widget elementor-widget-text-editor\" data-id=\"45ae626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentation data can be skewed, scattered, or collected using different scales. Enginius allows you to standardize or scale the data automatically using various techniques, such as standardization (if the data has been collected on different scales), normalization (if the data is skewed), or factorization (to pre-remove noise from the data).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-82cbb6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82cbb6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-450e93a\" data-id=\"450e93a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-246fa34 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"246fa34\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_4.jpg\" class=\"attachment-large size-large wp-image-1866\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_4.jpg 388w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_4-300x232.jpg 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_4-260x200.jpg 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06d7b22\" data-id=\"06d7b22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe75e6 elementor-widget elementor-widget-heading\" data-id=\"9fe75e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation space<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90942a0 elementor-widget elementor-widget-text-editor\" data-id=\"90942a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using the same visualization tools as in positioning analysis, Enginius displays the segmentation space graphically, allowing you to visualize which segmentation variables tend to move hand in hand, which tends to move in opposite directions, and where segments are positioned in that space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a90a32c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a90a32c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a945bb8\" data-id=\"a945bb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ee09b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"62ee09b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_5.jpg\" class=\"attachment-large size-large wp-image-1867\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_5.jpg 426w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_5-300x211.jpg 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/feature_segmentation_5-260x183.jpg 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e0fe4d\" data-id=\"4e0fe4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e88365 elementor-widget elementor-widget-heading\" data-id=\"3e88365\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discriminant and classification analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecf650 elementor-widget elementor-widget-text-editor\" data-id=\"7ecf650\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Besides the segmentation data used to segment your customers, you might have descriptors available to describe them, such as age, gender, profession, or media usage. Enginius can try to identify whether these descriptors alone could predict to which segments your target customers belong, and if conclusive, it can apply that discriminant model to classify a new list of contacts into their most likely segments, only based on their available descriptors. And if your descriptors are not numeric (e.g., \u201cmale\u201d, \u201cfemale\u201d), don\u2019t worry, you don\u2019t need to transform them into 0\u2019s and 1\u2019s. Enginius will transform your data automatically into an acceptable format.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc95481 heading elementor-widget elementor-widget-heading\" data-id=\"dc95481\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6231b82 elementor-widget elementor-widget-text-editor\" data-id=\"6231b82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentation\/Targeting is an analytic technique that helps firms to segment customers in a market.<\/p><p>Segmentation is the process of classifying customers into homogenous groups (segments) such that each group of customers shares enough characteristics in common to make it viable for the firm to design specific offerings or products for selected segments. The application finds customer segments using needs-based variables called basis variables. Cluster analysis helps firms to:<\/p><ul><li>Better understand their customers.<\/li><li>Identify different segments in a market.<\/li><li>Choose attractive customer segments for targeting its marketing programs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a36fed9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"a36fed9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-810430a\" data-id=\"810430a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b00436f elementor-widget elementor-widget-heading\" data-id=\"b00436f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see Enginius in action and learn more about how Enginius can help you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ef057 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a2ef057\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.enginius.biz\/index.php\/business\/schedule-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us to schedule a demo!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Segmentation Segmentation helps firms to segment customers in a market. Enginius classifies customers into homogeneous groups such that each segment shares enough characteristics in common to make it viable for the firm to design specific offerings or products for selected segments. Enginius can segment customers based on past behavior, responses to surveys, etc., to identify &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.enginius.biz\/index.php\/business\/models\/segmentation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Segmentation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yst_prominent_words":[1015,149,83,164,1012,168,67,1016,359,1007,376,167,161,162,139,163,160,148,1013,864],"class_list":["post-3640","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/comments?post=3640"}],"version-history":[{"count":0,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3640\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3629"}],"wp:attachment":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/media?parent=3640"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}