{"id":3636,"date":"2024-10-10T19:34:36","date_gmt":"2024-10-10T19:34:36","guid":{"rendered":"https:\/\/www.enginius.biz\/index.php\/models\/positioning-2\/"},"modified":"2024-10-14T18:38:40","modified_gmt":"2024-10-14T18:38:40","slug":"positioning","status":"publish","type":"page","link":"https:\/\/www.enginius.biz\/index.php\/business\/models\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3636\" class=\"elementor elementor-3636\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a71767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a71767\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abefe58\" data-id=\"abefe58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ba35e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba35e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c2e081\" data-id=\"7c2e081\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-832c87c elementor-widget elementor-widget-image\" data-id=\"832c87c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"400\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_positioning_overview.png\" class=\"attachment-full size-full wp-image-1843\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_positioning_overview.png 370w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_positioning_overview-278x300.png 278w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_positioning_overview-185x200.png 185w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-adbc00b\" data-id=\"adbc00b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601e4c6 elementor-widget elementor-widget-heading\" data-id=\"601e4c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940413c dark-para elementor-widget elementor-widget-text-editor\" data-id=\"940413c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on customer survey data, positioning analysis represents products along relevant dimensions from the customers\u2019 points of view, and creates a simple-to-read mapping of the competitive landscape, highlighting unique positioning, value propositions, competitive threats, market opportunities, and me-too products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5217d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5217d13\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb7b12e\" data-id=\"cb7b12e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfbfe24 elementor-widget elementor-widget-heading\" data-id=\"dfbfe24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you put in...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836a72c elementor-widget elementor-widget-text-editor\" data-id=\"836a72c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Customers&#8217; rating of focal brand and key competitors on dimensions of merit<\/li><li>Individual customer preference ratings of all competitors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca1c16a\" data-id=\"ca1c16a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b391bd elementor-widget elementor-widget-heading\" data-id=\"2b391bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you get out...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c4d0f elementor-widget elementor-widget-text-editor\" data-id=\"75c4d0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Perceptual map, showing which brands are closest to one another<\/li><li>Attributes that differentiate brands<\/li><li>Locations of individual customer preferences<\/li><li>Projected market share associated with current and new positions on the map<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb68f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb68f0e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d59c29\" data-id=\"3d59c29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82f05c0 heading elementor-widget elementor-widget-heading\" data-id=\"82f05c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f12e1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f12e1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aea6983\" data-id=\"aea6983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c30572c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c30572c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_1.png\" class=\"attachment-large size-large wp-image-1902\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_1.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_1-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_1-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_1-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fa0dd2\" data-id=\"7fa0dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167bab5 elementor-widget elementor-widget-heading\" data-id=\"167bab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3D interactive positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674c7a1 elementor-widget elementor-widget-text-editor\" data-id=\"674c7a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When two dimensions are not enough to capture the full complexity of the competitive landscape, Enginius will display a third dimension. That 3D, interactive map can be rotated, zoomed, and easily manipulated to easily visualize the positioning map.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cfaa9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cfaa9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9783da\" data-id=\"e9783da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f350cc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5f350cc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_2.png\" class=\"attachment-large size-large wp-image-1903\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_2.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_2-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_2-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_2-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ac0158\" data-id=\"2ac0158\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf8dcbf elementor-widget elementor-widget-heading\" data-id=\"bf8dcbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Map preferences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca43bd elementor-widget elementor-widget-text-editor\" data-id=\"aca43bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To be successfully positioned in the market place, it is not enough for a brand to be associated with a distinctive feature or characteristic; that characteristic needs to be valued and conducive to customer preferences and sales as well. When available, Enginius will map customer preferences directly on top of the perceptual data, to easily identify market opportunities and promising niche markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eab2a3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eab2a3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ded1b9\" data-id=\"4ded1b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c35160 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5c35160\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_3.png\" class=\"attachment-large size-large wp-image-1898\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_3.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_3-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_3-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/positioning_feature_3-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e92bba\" data-id=\"3e92bba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2146e28 elementor-widget elementor-widget-heading\" data-id=\"2146e28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segment preferences on the fly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d5c2b elementor-widget elementor-widget-text-editor\" data-id=\"49d5c2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customers\u2019 preferences can be all over the place. Enginius will allow you to segment customer preferences, and directly map them in different colors. It can even automatically suggest the optimal number of segments to summarize your data. And if you want to use your own segment solution and labels, Enginius will let you specify it as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1661e7a heading elementor-widget elementor-widget-heading\" data-id=\"1661e7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e6aaf elementor-widget elementor-widget-text-editor\" data-id=\"15e6aaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Positioning Analysis software incorporates several mapping techniques that enable firms to develop differentiation and positioning strategies for their products. By using this tool, managers can visualize the competitive structure of their markets as perceived by their customers. Typically, data for mapping are customer perceptions of existing products (and new concepts) along various attributes, customer preferences for products, or measures of behavioral response of customers toward the products (e.g., current market shares of the products).<\/p><p>Positioning Analysis uses perceptual mapping and preference mapping techniques. Perceptual-mapping helps firms to understand how customers view their product(s) relative to competitive products. The preference map introduces preference vectors or ideal points for each respondent on to a perceptual map. The ideal point represents the location of the (hypothetical) product that most appeals to a specific respondent. The preference vector indicates the direction in which a respondent\u2019s preference increases. In other words, a respondent\u2019s \u201cideal\u201d product lies as far up the preference vector as possible. The preference map starts out with a perceptual map giving the locations of the product alternatives. In the second step, it introduces for each respondent either an ideal brand or a preference vector.<\/p><p>Positioning Analysis also helps firms to answer such questions as:<\/p><ul><li>Based on customer perceptions, which target segments are the most attractive?<\/li><li>How should we position our new products with respect to our existing products?<\/li><li>How do our customers view our brand?<\/li><li>What product name is closely associated with the attributes that our target segment perceives as desirable?<\/li><li>Which brands do our target segments see as our closest competitors?<\/li><li>What product attributes are responsible for the perceived differences between products?<\/li><li>How would changes in a product&#8217;s perceived attributes alter the product&#8217;s market share?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc506b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5dc506b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de05b1\" data-id=\"3de05b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02a9b8c elementor-widget elementor-widget-heading\" data-id=\"02a9b8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see Enginius in action and learn more about how Enginius can help you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c610e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f2c610e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.enginius.biz\/index.php\/business\/schedule-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us to schedule a demo!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Positioning Based on customer survey data, positioning analysis represents products along relevant dimensions from the customers\u2019 points of view, and creates a simple-to-read mapping of the competitive landscape, highlighting unique positioning, value propositions, competitive threats, market opportunities, and me-too products. What you put in&#8230; Customers&#8217; rating of focal brand and key competitors on dimensions of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.enginius.biz\/index.php\/business\/models\/positioning\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Positioning&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yst_prominent_words":[1004,720,367,718,105,717,149,83,992,67,1006,998,722,224,719,1001,225,357,364,167],"class_list":["post-3636","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/comments?post=3636"}],"version-history":[{"count":0,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3636\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3629"}],"wp:attachment":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/media?parent=3636"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=3636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}