{"id":3632,"date":"2024-10-10T19:34:35","date_gmt":"2024-10-10T19:34:35","guid":{"rendered":"https:\/\/www.enginius.biz\/index.php\/models\/gematrix-2\/"},"modified":"2024-10-14T18:36:58","modified_gmt":"2024-10-14T18:36:58","slug":"ge","status":"publish","type":"page","link":"https:\/\/www.enginius.biz\/index.php\/business\/models\/ge\/","title":{"rendered":"GE McKinsey matrix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3632\" class=\"elementor elementor-3632\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c07b5bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c07b5bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82674eb\" data-id=\"82674eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a158664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a158664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63a1537\" data-id=\"63a1537\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaa9981 elementor-widget elementor-widget-image\" data-id=\"aaa9981\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"400\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_gematrix_overview.png\" class=\"attachment-full size-full wp-image-1848\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_gematrix_overview.png 370w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_gematrix_overview-278x300.png 278w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_gematrix_overview-185x200.png 185w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4440c00\" data-id=\"4440c00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8b2d5c elementor-widget elementor-widget-heading\" data-id=\"f8b2d5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GE McKinsey matrix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9084f84 dark-para elementor-widget elementor-widget-text-editor\" data-id=\"9084f84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The GE McKinsey matrix helps managers compare options (e.g., products, initiatives, divisions, segments) on a two-dimensional map, with multiple factors underlying each dimension. Historically, managers used industry attractiveness and business strength to rate company divisions, but the model can be used in a variety of contexts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32e459e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32e459e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-618a06e\" data-id=\"618a06e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b914a9b elementor-widget elementor-widget-heading\" data-id=\"b914a9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you put in...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cd242 elementor-widget elementor-widget-text-editor\" data-id=\"85cd242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>SBU, product, or segment ratings on key attributes<\/li><li>Importance of these attributes to the firm<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea4ec1a\" data-id=\"ea4ec1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ddaadc elementor-widget elementor-widget-heading\" data-id=\"2ddaadc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you get out...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580704b elementor-widget elementor-widget-text-editor\" data-id=\"580704b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Visual representation of relative attractiveness of SBUs, products, or market segments on a 2-dimensional map<\/li><li>Sensitivity of map to attribute importance scores<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-026869f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"026869f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0a5e16\" data-id=\"a0a5e16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec0b0f6 heading elementor-widget elementor-widget-heading\" data-id=\"ec0b0f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3623c9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3623c9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bbe1142\" data-id=\"bbe1142\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c41a847 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c41a847\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_1.png\" class=\"attachment-large size-large wp-image-1921\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_1.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_1-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_1-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_1-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-035a0bf\" data-id=\"035a0bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8d76ee elementor-widget elementor-widget-heading\" data-id=\"d8d76ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dynamic ratings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5ef64 elementor-widget elementor-widget-text-editor\" data-id=\"af5ef64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The GE McKinsey matrix can not only map objects (e.g., products, segments or divisions) in a static map, but may also display dynamic ratings if available. That allows you to display historic trends, managerial objectives or projections in a single map.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-05d3066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05d3066\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e5ed212\" data-id=\"e5ed212\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8de83b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b8de83b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_2.png\" class=\"attachment-large size-large wp-image-1920\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_2.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_2-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_2-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_2-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9fd2856\" data-id=\"9fd2856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aad210 elementor-widget elementor-widget-heading\" data-id=\"5aad210\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market shares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c9a6d elementor-widget elementor-widget-text-editor\" data-id=\"07c9a6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If market shares (or share-of-wallet data) are available, they can be displayed directly in the GE McKinsey matrix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4639d53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4639d53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8523c0\" data-id=\"c8523c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91d40f1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"91d40f1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_3.png\" class=\"attachment-large size-large wp-image-1919\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_3.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_3-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_3-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/ge_feature_3-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73b9355\" data-id=\"73b9355\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06acebc elementor-widget elementor-widget-heading\" data-id=\"06acebc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multiple weights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6beb5e7 elementor-widget elementor-widget-text-editor\" data-id=\"6beb5e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each axis of a GE McKinsey matrix is a combination of multiple underlying factors, each with its own subjective importance. These importance weights can easily be manipulated in Enginius to generate multiple matrices from the same data, for instance by specifying short-term vs. long-term importance of each factor, or by mapping the assessment from the marketing department vs. the one from the sales organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4198e76 heading elementor-widget elementor-widget-heading\" data-id=\"4198e76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About GE\/McKinsey Matrix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f2263 elementor-widget elementor-widget-text-editor\" data-id=\"10f2263\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The GE Portfolio approach evaluates a business on the basis of two composite dimensions: industry attractiveness and business strength. These dimensions, in turn, consist of a series of weighted factors. Both the factor weights and the factors themselves may vary from one application to another; for example, industry attractiveness includes measures of market size, growth rate, competitive intensity, and the like, whereas business strength normally includes such measures as market share, share growth, and product quality. Analysts assign each business a rating for each factor and a weight to each factor. Multiplying the factor ratings by the weights produces a position for each business on the strength\/attractiveness matrix.<\/p><p>While designed to assist in the GE\/McKinsey approach to portfolio management, this model can be used for any situation where a certain number of items are ranked on two sets of weighted factors. Optionally, multiple sets of weights can be used.<\/p><p>The GE Portfolio approach helps firms answer such questions as:<\/p><ul><li>On which products, offerings, or divisions should we focus our efforts?<\/li><li>What method can we use to assess and understand the weights that various members of the management team assign to different dimensions?<\/li><li>How can we reconcile different points of view?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a48976 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"0a48976\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-281b059\" data-id=\"281b059\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21bfec4 elementor-widget elementor-widget-heading\" data-id=\"21bfec4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see Enginius in action and learn more about how Enginius can help you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d803594 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d803594\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.enginius.biz\/index.php\/business\/schedule-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us to schedule a demo!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GE McKinsey matrix The GE McKinsey matrix helps managers compare options (e.g., products, initiatives, divisions, segments) on a two-dimensional map, with multiple factors underlying each dimension. Historically, managers used industry attractiveness and business strength to rate company divisions, but the model can be used in a variety of contexts. What you put in&#8230; SBU, product, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.enginius.biz\/index.php\/business\/models\/ge\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;GE McKinsey matrix&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yst_prominent_words":[83,1005,729,999,605,607,580,373,370,983,988,722,89,581,606,374,364,1002,148,996],"class_list":["post-3632","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/comments?post=3632"}],"version-history":[{"count":0,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3632\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3629"}],"wp:attachment":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/media?parent=3632"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=3632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}