{"id":3630,"date":"2024-10-10T19:34:34","date_gmt":"2024-10-10T19:34:34","guid":{"rendered":"https:\/\/www.enginius.biz\/index.php\/models\/bass-2\/"},"modified":"2024-10-16T16:01:49","modified_gmt":"2024-10-16T16:01:49","slug":"bass","status":"publish","type":"page","link":"https:\/\/www.enginius.biz\/index.php\/business\/models\/bass\/","title":{"rendered":"Bass forecasting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3630\" class=\"elementor elementor-3630\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd5c893 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd5c893\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17ba435\" data-id=\"17ba435\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5730b87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5730b87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-036e0f7\" data-id=\"036e0f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28d7cd0 elementor-widget elementor-widget-image\" data-id=\"28d7cd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"400\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_bass_overview.png\" class=\"attachment-full size-full wp-image-1836\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_bass_overview.png 370w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_bass_overview-278x300.png 278w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/07\/placeit_bass_overview-185x200.png 185w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f94f0b9\" data-id=\"f94f0b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4790d4e elementor-widget elementor-widget-heading\" data-id=\"4790d4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bass forecasting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d3bfd dark-para elementor-widget elementor-widget-text-editor\" data-id=\"38d3bfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Bass diffusion model is used to forecast the adoption and sales of a new product or service based on early adoption data or similar products. It can be used to forecast the long-term sales pattern of a product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67a171b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67a171b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77ac6d6\" data-id=\"77ac6d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a53bbd3 elementor-widget elementor-widget-heading\" data-id=\"a53bbd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you put in...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5d29e elementor-widget elementor-widget-text-editor\" data-id=\"ac5d29e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Market potential for new products<\/li><li>Historical sales data OR selection of analogous products<\/li><li>Advertising and pricing plan<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7300343\" data-id=\"7300343\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c33b9ca elementor-widget elementor-widget-heading\" data-id=\"c33b9ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you get out...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821c4d8 elementor-widget elementor-widget-text-editor\" data-id=\"821c4d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sales\/adoption rate forecast for new product<\/li><li>Sensitivity of sales forecast to marketing activities<\/li><li>Ability to link to revenue and profit projections<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d62277b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d62277b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fb3044\" data-id=\"2fb3044\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a5b84 heading elementor-widget elementor-widget-heading\" data-id=\"37a5b84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14651e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14651e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee6e327\" data-id=\"ee6e327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcf125a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bcf125a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_1.png\" class=\"attachment-large size-large wp-image-1929\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_1.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_1-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_1-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_1-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9029e45\" data-id=\"9029e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b65b62 elementor-widget elementor-widget-heading\" data-id=\"1b65b62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calibrate on past data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee5807 elementor-widget elementor-widget-text-editor\" data-id=\"5ee5807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the product or service has been launched for several periods already, and past adoption data is available, the Bass model can auto-calibrate et identify the parameters that best explain past adoptions, then use these parameters to predict future adoptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe43adf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe43adf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd876c8\" data-id=\"bd876c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bde071 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1bde071\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_2.png\" class=\"attachment-large size-large wp-image-1928\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_2.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_2-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_2-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_2-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a7876c\" data-id=\"9a7876c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc311b0 elementor-widget elementor-widget-heading\" data-id=\"dc311b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Database of 120 products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9419513 elementor-widget elementor-widget-text-editor\" data-id=\"9419513\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enginius embeds a database of parameters for the Bass model estimated for over 120 historical products and services. If you do not have enough data to calibrate a Bass model, you can use that database to make market forecasts by analogy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-18258bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18258bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-619a5a3\" data-id=\"619a5a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6ff600 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a6ff600\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_3.png\" class=\"attachment-large size-large wp-image-1927\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_3.png 400w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_3-120x90.png 120w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_3-300x225.png 300w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2018\/08\/bass_feature_3-260x195.png 260w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63bb5f0\" data-id=\"63bb5f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a137de2 elementor-widget elementor-widget-heading\" data-id=\"a137de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advanced Bass model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1de9d6 elementor-widget elementor-widget-text-editor\" data-id=\"c1de9d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The advanced Bass model lets you modify the speed of adoption by measuring the impact of variations in price or advertising over time. Market adoption is usually accelerated as price decreases and advertising becomes more prevalent, and the advanced Bass model (available when you click on the advanced option) takes those effects into accounts for more accurate predictions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-166bce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"166bce4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b17725\" data-id=\"9b17725\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-551ff6c heading elementor-widget elementor-widget-heading\" data-id=\"551ff6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Bass model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ebc54 elementor-widget elementor-widget-text-editor\" data-id=\"67ebc54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Bass diffusion model is used to forecast the sales of a new product or service that has no close competitors. It can be used to forecast the long-term sales pattern of a product when one of the following is true:<\/p><ul><li>The product has recently been introduced and sales have been observed for a few time periods.<\/li><li>The product has not yet been introduced, but it resembles another product in the market whose sales history is known.<\/li><\/ul><p>The model helps to predict:<\/p><ul><li>the number of customers in the target segment that will eventually adopt the new product or service.<\/li><li>when they will adopt it.<\/li><\/ul><p>The Enginius software includes both the Bass model and the Generalized Bass model. The Bass model assumes that the sales rate for the product is not affected by marketing mix variables while the Generalized Bass model assumes that the product sales rate in the target segment is affected by the level of advertising for the new product, and by the price of the new product.<\/p><p>Both models include three parameters to describe the two factors which affect product diffusion in the market and the market growth<\/p><ul><li>p &#8211; the coefficient of innovation (or coefficient of external influence)<\/li><li>q &#8211; the coefficient of imitation (or coefficient of internal influence)<\/li><li>r &#8211; market growth (as a function of existing market size)<\/li><\/ul><p>The Generalized Bass model includes three more parameters:<\/p><ul><li>s &#8211; the market price elasticity, or how much a change in price affects the total market potential<\/li><li>v &#8211; the advertising coefficient, which affects the strength of the effect of changes in advertising levels in product diffusion<\/li><li>w &#8211; the price coefficient, which affects the strength of the effect of changes in price in product diffusion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2cfc03 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d2cfc03\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-593b027\" data-id=\"593b027\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb13e6a elementor-widget elementor-widget-heading\" data-id=\"bb13e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see Enginius in action and learn more about how Enginius can help you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17b3b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c17b3b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.enginius.biz\/index.php\/business\/schedule-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us to schedule a demo!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bass forecasting The Bass diffusion model is used to forecast the adoption and sales of a new product or service based on early adoption data or similar products. It can be used to forecast the long-term sales pattern of a product. What you put in&#8230; Market potential for new products Historical sales data OR selection &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.enginius.biz\/index.php\/business\/models\/bass\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bass forecasting&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yst_prominent_words":[984,459,458,1003,460,456,454,378,455,1000,83,461,991,615,821,172,422,364,219,997],"class_list":["post-3630","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/comments?post=3630"}],"version-history":[{"count":0,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3630\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3629"}],"wp:attachment":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/media?parent=3630"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=3630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}