{"id":3087,"date":"2019-02-26T12:54:47","date_gmt":"2019-02-26T12:54:47","guid":{"rendered":"https:\/\/www.enginius.biz\/?page_id=3087"},"modified":"2021-07-20T19:35:21","modified_gmt":"2021-07-20T19:35:21","slug":"technical-notes","status":"publish","type":"page","link":"https:\/\/www.enginius.biz\/index.php\/instructors\/teaching-resources\/technical-notes\/","title":{"rendered":"Technical notes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3087\" class=\"elementor elementor-3087\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b95528f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b95528f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-278c77b0\" data-id=\"278c77b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a93c79a heading elementor-widget elementor-widget-heading\" data-id=\"a93c79a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical notes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054f1c3 elementor-widget elementor-widget-text-editor\" data-id=\"054f1c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Technical Notes are designed as additional reference material for the\u00a0<a href=\"https:\/\/www.enginius.biz\/index.php\/books\/principles-marketing-engineering-analytics-textbook\/\"><em>Principles of Marketing Engineering and Analytics<\/em><\/a>\u00a0textbook. The Principles book has removed most of the equations (i.e., the &#8220;how to&#8221;) of older editions of Marketing Engineering in favor of conveying the importance and value of the Marketing Engineering concepts (i.e., the &#8220;why&#8221;). These Notes provide the background material for those interested readers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b2a984 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b2a984\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d9b60e7\" data-id=\"d9b60e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a428b85 elementor-widget elementor-widget-image\" data-id=\"a428b85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"416\" height=\"300\" src=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2019\/05\/placeit_technical_notes-416x300.png\" class=\"attachment-large size-large wp-image-3244\" alt=\"\" srcset=\"https:\/\/www.enginius.biz\/wp-content\/uploads\/2019\/05\/placeit_technical_notes-416x300.png 416w, https:\/\/www.enginius.biz\/wp-content\/uploads\/2019\/05\/placeit_technical_notes-416x300-300x216.png 300w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-698e8bf\" data-id=\"698e8bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11fcaba elementor-widget elementor-widget-text-editor\" data-id=\"11fcaba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_segmentation.pdf\">Segmentation<\/a><\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_positioning.pdf\">Positioning analysis<\/a><\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_conjoint.pdf\">Conjoint analysis<\/a><\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_predictive.pdf\">Predictive modeling<\/a>\u00a0(regression, choice models)<\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_allocation.pdf\">Resource allocation<\/a><\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_bass.pdf\">Bass forecasting model<\/a><\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_solver.pdf\">Solver<\/a>\u00a0in Microsoft Excel<\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_response_models.pdf\">Response models<\/a><\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_assessor.pdf\">Assessor<\/a><\/li>\n \t<li><a href=\"https:\/\/www.enginius.biz\/resources\/technical_notes\/technical_note_time_series.pdf\">Time series<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Technical notes The Technical Notes are designed as additional reference material for the\u00a0Principles of Marketing Engineering and Analytics\u00a0textbook. The Principles book has removed most of the equations (i.e., the &#8220;how to&#8221;) of older editions of Marketing Engineering in favor of conveying the importance and value of the Marketing Engineering concepts (i.e., the &#8220;why&#8221;). These Notes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.enginius.biz\/index.php\/instructors\/teaching-resources\/technical-notes\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Technical notes&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2099,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yst_prominent_words":[92,111],"class_list":["post-3087","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/comments?post=3087"}],"version-history":[{"count":0,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/3087\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/2099"}],"wp:attachment":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/media?parent=3087"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=3087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}