{"id":1838,"date":"2018-07-30T19:12:13","date_gmt":"2018-07-30T19:12:13","guid":{"rendered":"https:\/\/www.enginius.biz\/?page_id=1838"},"modified":"2019-12-01T06:43:30","modified_gmt":"2019-12-01T06:43:30","slug":"positioning","status":"publish","type":"page","link":"https:\/\/www.enginius.biz\/index.php\/models\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"\t\t
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Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Based on customer survey data, positioning analysis represents products along relevant dimensions from the customers\u2019 points of view, and creates a simple-to-read mapping of the competitive landscape, highlighting unique positioning, value propositions, competitive threats, market opportunities, and me-too products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Try it!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Test positioning on a sample data set and see for yourself<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOGIN \/ REGISTER <\/i><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3D interactive positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When two dimensions are not enough to capture the full complexity of the competitive landscape, Enginius will display a third dimension. That 3D, interactive map can be rotated, zoomed, and easily manipulated to easily visualize the positioning map.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Map preferences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To be successfully positioned in the market place, it is not enough for a brand to be associated with a distinctive feature or characteristic; that characteristic needs to be valued and conducive to customer preferences and sales as well. When available, Enginius will map customer preferences directly on top of the perceptual data, to easily identify market opportunities and promising niche markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Segment preferences on the fly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customers\u2019 preferences can be all over the place. Enginius will allow you to segment customer preferences, and directly map them in different colors. It can even automatically suggest the optimal number of segments to summarize your data. And if you want to use your own segment solution and labels, Enginius will let you specify it as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tKirin Beer case study (segmentation, conjoint, positioning)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Kirin is a robust case involving multiple models. Kirin (a Japanese beer producer) is faced with expanding US sales where a competitor (Sapporo) outsells them. Kirin is contemplating introducing new products to boost sales but must determine 1) the target markets and 2) the product attributes that will appeal to each market segment.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tInfiniti G20 case study (positioning)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Infiniti G20 (positioning) Try it! In April 1990, Nissan\u2019s Infiniti division planned to introduce the G20 in the United States, adding a third model to<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tConneCtor PDA case study (positioning)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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ConneCtor PDA (positioning) Try it! This is one of two cases involving the ConneCtor Personal Digital Assistant (PDA) in the early days of the smart<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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Can the Bunny Hop? (positioning) Try it! This product positioning case explores the challenges facing Nutrine\u2019s managers as they face stiff competition in the crowded<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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ISBM (segmentation, positioning) Try it! The ISBM is a non-profit global network of researchers and practitioners headquartered at Pennsylvania State University, largely supported by corporate<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tBlackberry case study (positioning)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Blackberry (positioning) Try it! This product positioning case investigates the decisions being made by Research In Motion (RIM) as it considers an extension to the<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tHeineken case study (positioning)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Heineken (positioning) Try it! Heineken NV. (HNV) is determining how to target the existing beer consumer in Spain while optimizing opportunities to attract new consumers.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Positioning Based on customer survey data, positioning analysis represents products along relevant dimensions from the customers\u2019 points of view, and creates a simple-to-read mapping of the competitive landscape, highlighting unique positioning, value propositions, competitive threats, market opportunities, and me-too products. Try it! Test positioning on a sample data set and see for yourself Key features … <\/p>\n

Continue reading “Heineken case study (positioning)”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":521,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yst_prominent_words":[1004,720,367,718,105,717,149,83,992,67,1006,998,722,224,719,1001,225,357,364,167],"class_list":["post-1838","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/comments?post=1838"}],"version-history":[{"count":0,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/1838\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/521"}],"wp:attachment":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}