{"id":1818,"date":"2018-07-30T18:28:37","date_gmt":"2018-07-30T18:28:37","guid":{"rendered":"https:\/\/www.enginius.biz\/?page_id=1818"},"modified":"2019-12-01T06:44:43","modified_gmt":"2019-12-01T06:44:43","slug":"lifetime","status":"publish","type":"page","link":"https:\/\/www.enginius.biz\/index.php\/models\/lifetime\/","title":{"rendered":"Lifetime value"},"content":{"rendered":"\t\t
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Lifetime value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By measuring how customers move from one segment to another segment over time, this Enginius module helps predict the lifetime value of a customer based on which segment he or she belongs to today, as well as future sales, or the current value of the entire customer database as a whole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Try it!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Test lifetime value on a sample data set and see for yourself<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOGIN \/ REGISTER <\/i><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Contractual or transactional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The lifetime value model can be calibrated with several options, such as the speed at which customers will churn (e.g., immediately -transactional- or at the end of contract period -contractual-). Discount rate can also be applied immediately or after one period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Customer acquisition scenario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customers churn over time, but they are also acquired and replaced. Enginius allows you to run multiple customer acquisition scenarios to simulate the impact of various acquisition strategies on the long-term value of a customer database.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Gabriel<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThe Gabriel Hansen Foundation case study (lifetime value)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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The Gabriel Hansen Foundation (lifetime value) Try it! The Gabriel Hansen Foundation is a nonprofit organization whose mission is to raise money to finance the<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tNorthern Aero case study (lifetime value)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Northern Aero (lifetime value) Try it! Northern Aero is determining the value of their customer as well as their airline loyalty program. Using customer lifetime<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tSyPhone case study (lifetime value)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Syphone (lifetime value) Try it! In this case, Syphone is a cell phone company trying to understand the value of their existing customer base. Using<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Lifetime value By measuring how customers move from one segment to another segment over time, this Enginius module helps predict the lifetime value of a customer based on which segment he or she belongs to today, as well as future sales, or the current value of the entire customer database as a whole. Try it! … <\/p>\n

Continue reading “SyPhone case study (lifetime value)”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":521,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yst_prominent_words":[978,990,982,105,603,525,149,461,67,441,375,994,167,979,986,110,602],"class_list":["post-1818","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/1818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/comments?post=1818"}],"version-history":[{"count":0,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/1818\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/pages\/521"}],"wp:attachment":[{"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/media?parent=1818"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.enginius.biz\/index.php\/wp-json\/wp\/v2\/yst_prominent_words?post=1818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}