Forte hotel

Forte hotel

Forte hotel uses the Conjoint and Segmentation models to analyze customers’ preferences across a number of attributes under consideration during hotel design.  This case requires the evaluation and analysis of various bundles of attributes to determine the best combinations of attributes across multiple segments of customers.  This case demonstrates all aspects of a conjoint study: designing the study, gathering data, analysis and deriving appropriate management recommendations.

KEY FACTS

Models Conjoint, Segmentation
Target Audience
Context
Complexity
Link

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