Dürr Environmental

Dürr Environmental

In early 2007, Dürr Environmental Controls, a German conglomerate with capabilities in this arena and extensive industrial operations in the US, was considering entering the US with one or more offerings.  A variety of features and capabilities are available to Dürr in considering market entry.  Dürr is one of our more advanced cases, requiring the use and knowledge of Segmentation and Conjoint models.

KEY FACTS

Models Segmentation, Conjoint
Target Audience
Context
Complexity
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