ConneCtor PDA (Segmentation)

ConneCtor PDA (Segmentation)

The case presents a standard segmentation and targeting challenge facing Netlink in the early days of the smart phone market.  Students are asked to explore the essential elements of a segmentation study and the challenges faced in analyzing data collected and providing management insight based on the analysis.  This case can be coupled with the related positioning case.

KEY FACTS

Models Segmentation
Target Audience
Context
Complexity
Link

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