A quick overview of Enginius

Discover how to access the Enginius marketing analytics platform and quickly navigate the dahsboard: models, resources, case studies, and so on. In this short video, we open a case study, run a positioning analysis on its data, and glance at the report Enginius generates (including the 3D positioning map).

(Duration: 3 min. 38 sec.)

Manipulating data

This short video explains how you can manipulate data directly from the Enginius marketing analytics dashboard. Input your own data, delete it, duplicate data blocks, and re-arrange them. It also explains how you can save and load data to and from your Enginius cloud account for easy retrieval.

(Duration: 3 min. 11 sec.)

Generating reports in Excel and PowerPoint

In Enginus, you can easily and automatically generate reports in various formats, such as a Web page, a PowerPoint presentation, an Excel spreadsheet, and you can even download the results in text files for further analysis. This short video shows you how.

(Duration: 2 min. 18 sec.)

Working with Excel

Excel is ubiquitous when it comes to analyze and manipulate data, and Enginius has been designed to work easily with the Microsoft spreadsheet software. In this video, we show you how to copy-paste data between Excel and Enginius, but also how you can load and save Excel spreadsheets directly into the Enginius dashboard.

(Duration: 2 min. 31 sec.)

Enginius in action: conjoint analysis

The trade-off companies often need to make between profit and market shares is incredibly hard to explain to students. How could these two concepts not go naturally hand in hand? In this video, we demonstrate the Conjoint Analysis model in Enginius, and how conjoint simulations can be used to illustrate the tradeoff between market shares and profit using the concept of Pareto frontier.

(Duration: 3 min. 25 sec.)

Enginius in action: predictive modeling

Enginius packs a powerful yet simple-to-use Predictive Model (multinomial logit, linear regression, etc.). In this short video, we demonstrate how customers’ loyalty can be predicted based on past purchase patterns such as recency, frequency and average purchase amount. We also illusttrate the discrete-continuous model, where the model predicts simulateneously whether a customer is going to be loyal, and if so, how much she will spend.

(Duration: 4 min. 8 sec.)

Video transcript

Enginius is an online, marketing analytic platform that has been designed specifically for instructors who want to let their students experience the power of marketing analytics, without the hassle of relying on complex statistical software or programming languages.

Enginius is easy to use and super user friendly.

There is no installation required, and everything is accessible from the dashboard: case studies, data sets, models, tutorials. Each model has only a few, essential options, so you can focus your teaching on the business problems, without wasting your time on statistical mumbo jumbo.

But don’t be fooled by its apparent simplicity. Enginius is a very powerful piece of software.

It includes segmentation, positioning analysis, conjoint analysis, predictive modeling, customer lifetime value, and price optimization, among others. You can load and analyze your own data, generate PowerPoint reports automatically, or even use Enginius for term projects.

Finally, Enginius is fully customizable.

Whether you want to use just one case study on one specific topic, cover a few applications, or create a full-blown marketing analytics course from scratch, Enginius can be fully customized to your needs. Your students will only see what you need them to see.

If you want to beef up your course with marketing analytics, give Enginius a try.

And by the way, registered instructors have full access to Enginius and all its case studies, instructor slides and teaching notes, with no limitations, for free, and forever.